The Ultimate Seminar Strategy

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If you go to seminars, you already know a business card is the best way to get people to contact you after the event. But chances are you're wasting most of that valuable 2-by-3 inch marketing real estate with a bunch of extra information.

I recently noticed a big Internet Marketing name changed his e-mail into something really cool: he worked a phone number into the address.

For example: if your name was "My Name", you owned the domain name MyName.com and your phone number was 817-555-1212 you should have an address like this:

817-555-1212@MyName.com [mailto:817-555-1212@MyName.com] (just an example)

That doesn't need to be your main e-mail, just setup the above as a forwarder.

Why is this so great? Because if you have business cards to give out at seminars they only need to have one line on them (that special e-mail address).

Just one line tells people:

1. Your e-mail address
2. Your phone number
3. Your first and last name
4. Your web site URL

(If you live outside the US and visit the States often, consider getting an American phone number to forward to your real number so the country prefix and all that doesn't make the address too long.)

This gives you the ability to:

- Put more on your business card like the URLs for others to sign up to your various affiliate programs, listing the 1st and 2nd tier dollar-value commissions the person can make from each sale.

- Fit that address onto the label of a business card sized CD-R where you have less room to print text, but the ability to burn free ebooks or reports, links to your sites and a contact form, onto that CD-R.

- Add a short bio of yourself, a thumbnail photo of yourself so others can match your card to a face, or anything else you wouldn't normally have room for on a business card.

For paper business cards, I've been happy with business cards from VistaPrint.com in the past even though the cards are of a fairly cheap quality. The last time I checked they had a free trial where you can order 250 cards with their logo printed on the back. If you want more without their watermark you can

If you want business card CD-Rs, DiscMakers has probably been around the longest. Or, if you only want to make a few and have a CD burner you can pick up business card CDs and a labeling kit at most office supply stores.

Heck, if you think the CD-Rs are too expensive just carry a bunch of paper cards in one pocket and only a few CDs in another to be saved for those people you really want to land a JV deal with.

I know CD-Rs shaped as business cards are old news, my point is a business card doesn't have to be boring and cluttered with generic labels like "name" "phone number" and so on if you don't want to... it can all be fit onto one line to make room for the more interesting stuff.
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